Frequently Asked Questions
Note: If you are a user, then please refer to our help centre for frequently asked questions and support.
What is CareerSet?
CareerSet is an AI-powered employability platform designed to help students and job seekers secure their dream jobs. We provide instant, personalised feedback on CVs, cover letters, LinkedIn profiles and interview performance, enabling users to strengthen their applications, explore career options and stand out in competitive job markets. CareerSet combines intelligent technology with powerful insights to deliver high-impact career support at scale.
Who does CareerSet work with?
CareerSet works with higher education institutions, careers teams and organisations supporting individuals throughout their career development. Our partners include:
- Higher education institutions such as universities, business schools and colleges looking to strengthen student employability at scale.
- Careers and employability teams seeking scalable, data-driven tools to support application improvement and career preparation.
- Employers and outplacement providers helping professionals strengthen their applications and transition into new roles.
How can CareerSet support our careers team?
CareerSet is your AI partner for employability, helping your careers team deliver consistent, high quality support while improving outcomes for every student or job seeker you support.
- Extended reach: Provide personalised CV, cover letter, LinkedIn and interview feedback 24/7 to support every student or job seeker.
- Stronger support: Give students and job seekers modern tools to tailor applications, improve relevance and perform better in recruitment systems.
- Improved sessions: Use feedback, analytics and user insights to focus appointments on what matters most.
Our services align with three primary strategic objectives that are typically top-of-mind for career centers:
- Increasing engagement: Our online solutions help career centers boost student engagement and reach all students in an efficient manner.
- Using data insights: We enable the use of data to monitor, understand, and improve student employability and graduate outcomes.
- Integrating employability: We help career centers embed employability as part of the curriculum and integrate it with courses, modules, and activities.
If you're interested in learning more about how our solutions can help your career center achieve these strategic objectives, please don't hesitate to contact us.
What does an implementation process look like?
At CareerSet, we've designed our implementation process to be effortless for our career centre partners. We can have you fully up and running in a matter of days, without requiring any resources from your careers or IT teams.
When we partner with a career centre, we launch a dedicated portal with a unique URL, such as careerset.com/institution. This allows us to offer certain customisations during the implementation process.
Once you've had a chance to evaluate our solutions, we can follow up with a proposal tailored to your specific needs. Our proposal will include a detailed implementation plan for your consideration.
Can you support our internal approval process?
Yes. Many of our customers operate within organisations where approvals are required across several teams, such as IT, data protection, procurement or legal. We are experienced in supporting these processes and aim to make them as straightforward as possible.
Once you decide to move forward, we can assist with completing approval documents, responding to technical or privacy questions, and working directly with relevant colleagues where helpful. Our goal is to help ensure a smooth and efficient path to implementation.
How does CareerSet compare to other CV or interview feedback tools?
CareerSet is a specialist employability platform. CV feedback and interview preparation are not simply features within a larger system for us. They are the core of what we do. This focus allows us to develop high-quality tools that meet the real needs of careers teams and deliver a strong experience for students or job seekers. Here is how we compare:
- A broader employability suite: CareerSet supports the full application journey through CV feedback, application tailoring, career insights based on job descriptions, cover letter feedback, LinkedIn profile optimisation and interview practice. Together, these tools help students or job seekers prepare more effectively for real recruitment processes.
- Designed for learning and improvement: CareerSet is built to support learning and application improvement. The platform helps students or job seekers understand how to strengthen their applications step by step, rather than simply generating rewritten content.
- Aligned with customer needs: CareerSet works closely with careers teams, higher education institutions and other customer organisations to ensure the platform aligns with their guidance and employability strategy. Customers can customise resources, scoring approaches and feedback guidance, supported by dedicated account management and continuous product development.
- Responsible AI and data handling: CareerSet uses AI to support learning and application improvement, not to replace the user’s own work. AI features operate through licensed integrations and process only the specific text submitted for analysis. We follow strict data minimisation principles, provide transparency in how AI is used within the platform, and user data is not used to train external AI models or monetised through third parties.
As a result, careers teams and other organisations can provide students or job seekers with high-quality employability tools that complement existing systems while maintaining confidence in the platform’s reliability, privacy standards and ongoing development.
Are you GDPR compliant (UK and Europe)?
CareerSet is fully compliant with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. We are registered with the UK Information Commissioner’s Office (ICO).
We have implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risks associated with the data processed. CareerSet follows strict data minimisation principles, meaning we only process the minimum information required to deliver our services.
How does CareerSet handle data protection in the United States?
While the United States does not have a single equivalent to GDPR, CareerSet aligns with key US privacy frameworks, including the California Consumer Privacy Act (CCPA).
We apply the same high standards globally: personal data is never sold, only the minimum necessary data is processed, and users can request access to or deletion of their data. For university partners, CareerSet operates in line with the Family Educational Rights and Privacy Act (FERPA).
What does information security at CareerSet look like?
Users accept our Terms of Use and Privacy Policy before accessing the service. They retain ownership of their data and all associated rights under UK GDPR, including the right to access, correct and delete their data at any time.
CareerSet does not require any institutional data to operate the platform. No data transfer takes place from our customer organisations to CareerSet as part of the service.
In relation to user (student or job seeker) data, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risks involved. CareerSet works only with a small number of trusted infrastructure and technology providers required to operate the platform.
We follow strict data minimisation principles, meaning we process and retain only the information necessary to deliver our services. CareerSet works directly with careers teams and authorised organisations and does not monetise user data or generate revenue through third-party data use.
Please contact us if you require further information about our information security practices or would like to receive our information security overview.
What is your pricing model?
CareerSet works directly with higher education institutions, careers teams and other organisations supporting students or job seekers. We do not involve intermediaries or monetise user data in any way.
Our pricing is typically based on the size of the organisation, expected user numbers and any customisations required. We offer a range of standard plans and can tailor our approach to meet specific needs. For more information about pricing, please contact us and we will be happy to discuss the options with you.
What kind of checks and feedback do you offer?
CareerSet provides AI-powered support across the full job search journey, helping users strengthen their applications and better understand the roles they are applying for. The platform supports CV feedback, application tailoring, cover letter improvement, LinkedIn profile optimisation, interview practice and career insights based on job descriptions.
Users receive clear, actionable guidance to improve application quality, tailor documents to specific roles, strengthen their online professional presence and prepare for interviews through realistic, role-based practice and personalised feedback.
How does CareerSet help candidates navigate recruitment systems and ATS?
Many employers use recruitment systems and Applicant Tracking Systems (ATS) to filter and rank applications based on how well they match a role. CareerSet helps level the playing field by giving students or job seekers tools to better understand how these systems evaluate applications before they apply.
First, our feedback tools act as a pre-check to ensure documents are structured in a way recruitment systems can read clearly, verifying that key sections are recognised correctly. Second, CareerSet provides insights into how automated systems and AI may interpret and assess application documents. Finally, our tailoring tools compare a CV or cover letter with a specific job description, highlighting relevant keywords and skills so candidates can better align their applications with employer expectations.
What kind of customisations do you offer?
To ensure our feedback aligns with your guidance and employability strategy, CareerSet offers several customisation options across resources, scoring and feedback. Some institutions already identify preferences during the trial phase, while others choose to refine these during the licensing period through regular business review meetings.
- Resources: CV templates can be replaced with your own templates and additional career resources can be made available to students or job seekers through the platform.
- Scoring: The strictness of scoring and the weighting of individual scoring criteria within the overall CV score can be adjusted based on institutional preferences.
- Language: Feedback wording can be adjusted where needed, provided it remains aligned with recognised CV writing best practices and employer expectations.
- Interviews: Custom interview templates can be created to support specific needs, including fixed questions, dynamic questions (generated based on a CV or job description), or blended interview formats.
Can you customise the actual feedback?
We are able to accommodate customisations in the categories above, but we look for generally applicable best practices in the market when it comes to the actual feedback. We are more than happy to consider customisations as long as they are relevant to other institutions in the market as well. We are constantly looking for ways to improve our solutions and add new checks, and would be glad to learn more about your specific requirements. If you have any questions about our customisation options, please don't hesitate to contact us.
What is your authentication method?
By default, CareerSet utilises secure passwordless authentication. This means that your institution’s (academic) domains are whitelisted, and students can simply log in by entering their email address to request a unique link via email. Clicking on this email link logs them in for the duration of one session (and sets them up as a new user upon the first login).
Why? This approach has several benefits, including, 1) it’s easy to implement without requiring any IT resources, 2) it’s very secure as no passwords are stored, and 3) it suits the usage of our platform by students, which is limited to a few times a year.
In case you have other authentication needs such as SSO, we are happy to look into the possibilities to facilitate this. Please reach out to us.
What kind of customer support do you offer?
We offer various channels for user support, including our 24/7 help centre, as well as email and phone support during UK business hours. Our team takes care of all support-related issues for users.
For careers teams, we provide a dedicated account manager. Customer success is a top priority for us, and we ensure this through quarterly business review meetings, as well as remaining available for ad-hoc support. We support our partners with the necessary marketing material to promote CareerSet to their students or job seekers. Our account managers are focused on helping customers get the most out of our solutions, optimise engagement and achieve their goals.
Is CareerSet available in other languages?
If you're an institution based outside of the native-English speaking world, you may be wondering if we support other languages. While we don't currently offer CareerSet in languages other than English, we still believe our solution could be a great fit to complement your existing career support strategy. Here's how:
- English language support: Benefit from our native English support for students with international ambitions - particularly if your career advisors aren't native English speakers.
- Recruitment system optimisation: Increase your students' chances of getting hired by enabling them to understand and beat recruitment systems.
- Attractive pricing: Our pricing is adjusted based on expected user numbers, resulting in significantly lower costs for non-native English speaking countries, ensuring a great deal.
What sort of analytics do you offer?
Career centre 'admin' accounts contain two functions: 1) analytics and 2) student search.
The analytics contain stats about the user number and total uploads, but also the uploads per product (Score My CV, Target My CV, and Cover Letter Feedback), the average number of uploads per user, and the average score increase. It is possible to filter on upload date range, join date range, and graduation year. We display graphs to visualise the data.
Then, as part of the student search function, career advisors are able to view all individual student results, including the number of uploads, scores, and score improvement per product. The data is fully exportable to excel in case you wish to match it with other sources via VLOOKUP or upload it in a BI tool.
Career advisors can access individual student feedback reports anytime and open these in advance of personal sessions. This enables them to address any individual weaknesses or needs. Every individual feedback report can be accessed anytime.
What type of integrations do you offer?
User (student) data can be viewed anytime via a career centre admin account. We can also set up an integration with certain Career Centre Management System that have an open API, where we can send student results across (CV and cover letter scores), so this can be maintained in one place. Finally, when required, CareerSet also enables career advisors to export usage data, which can be imported into any student record system. If you have specific integration needs, please let us know and we'll work with you to find a solution.
Could you offer us a trial?
Certainly! We would be happy to offer you a trial of CareerSet. Our trial program gives you unlimited access to our platform for a fixed period of time, so you can invite as many colleagues and students as you like to try it out. Please note that trial accounts don't include analytics, but we can share the trial results with you manually.
To learn more about our trial program and to schedule a demo, please contact us. We will be happy to discuss the details with you and help you get started with CareerSet.
Anything else?
If you have any questions, suggestions or feedback, please get in touch via email.
